INTRODUCTORY LETTER Unique Products Make Connections English version starts on page Critical to the long-term success of any bakery are the knowledge and execution of meeting the needs of your loyal customers. No one can be taken for granted. Your bakery is part of the community, and customers need to feel a connection when they walk into your store. They count on you to provide products and services that they cannot find elsewhere. 34 For this reason, it is increasingly important to make your bakery stand out from the crowd. Unique products help you accomplish this task. This can include cakes with special flavors, breads for special occasions and, overall, bakery products that satisfy the everyday needs of your customers. As one example of an emerging trend, customers are frequenting bakeries more often today to purchase grab-and-go products like breakfast burritos for their breakfast or late morning snack. Offering foodservice items can be a wise move to attract more people to shop at your store. In this issue of BakeMark's Panadería, you will find numerous examples of how panaderías can connect to shoppers in new and effective ways. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Very Best Regards, Your BakeMark Team CONTENTS 34 BREAD & BAKING 37 CAKES & DECORATING To download this issue of Panadería Magazine or to see other previous issues, please visit www.yourbakemark.com. 40 UNIQUE PRODUCTS MAKE CONNECTIONS 43 BAKERY PROFILES 49 FEATURED RECIPES 51 FEATURED PRODUCTS 4 JUNE 17 | PANADERIAhttp://www.yourbakemark.com http://www.yourbakemark.com